Markets & Management

Over the last 10 to 15 years, “sustainability” has become a hot topic. However, the definition of sustainability may be different depending on the individual asked. A simple definition prior to 15  years ago might have been the ability to maintain something at a certain rate, or for a dairy farmer, sustainability may be the ability to transition to the next generation when that time comes. Since then, the definition has evolved into something much more detailed than simply maintaining the status quo. Sometimes, we in the dairy industry feel threatened by the way sustainability is  defined by activist groups or even by average consumers who do not understand agriculture. Now, sustainability encompasses so much more than just simply succeeding into the future. Read More